04 / About Me
Jora Lu
An Industry and Business Management student and thoughtful builder interested in what happens when cultural sensitivity meets the discipline of real-world action.
Nanjing · Paris · Wherever the next question leads
Considered Judgment
Seeing the structure inside uncertain choices.
Entrepreneurial Agency
Moving ideas into conditions where reality can respond.
Cultural Sensitivity
Noticing the meaning carried by materials, people and place.
Currently
I study Industry and Business Management at Nanjing University of Aeronautics and Astronautics and previously exchanged at IÉSEG School of Management in Paris. My experience spans procurement, brand practice, independent media and an early-stage craft venture.
I am currently contributing to an integrated brand campaign at Siemens Home Appliances, from early-stage research through execution and evaluation.
What I am seeking
Graduate study and future work that let me explore innovation, entrepreneurship, consumer understanding and culturally grounded brand-building—particularly through the perspective of Southeast Asia.
Elsewhere
Contact / jorayelu61@gmail.com